In order to meet its goal of "unifying Latin American influencers and labels together with artistic youth who have a passion for creative arts" during COVID-19, Los Angeles-based marketing agency Al Tun Tun launches a personal party kit. This initiative is compliant with physical distancing guidelines, imposed by the government for the duration of the pandemic.
The personal party kit will allow individuals to "host a party at home with [Al Tun Tun's] Fiesta En Casa event." To make this possible, the agency collaborated with 1800 Cristalino Tequila. The kits include fiesta accessories—from customized serving trays to unique glassware. A co-branded tote bag, a 750 ml bottle of 1800 Cristalino Tequila, and a mixologist menu are also included.
Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID
Trend Themes
1. Personal Party Kits - The growing popularity of personalized party kits that can be delivered right to your door presents opportunities for disruption in the event planning industry.
2. Influencer Marketing - The use of influencers to promote personal party kits presents opportunities for disruption in the marketing industry.
3. Virtual Party Planning - The trend towards virtual party planning and event hosting presents opportunities for disruption in the technology industry.
Industry Implications
1. Event Planning - Personal party kits offer event planners new opportunities to take their services online and provide personalized experiences for their customers.
2. Alcohol and Beverage - Collaborations with companies like 1800 Cristalino Tequila for personal party kits offer opportunities for alcohol and beverage companies to reach new customers through sponsorships and co-branding.
3. E-commerce - The popularity of personal party kits being delivered to people’s homes presents opportunities for e-commerce companies to expand their product offerings and provide new conveniences to their customers.