Canadian eco-lover brand Everist launched a collection of personal care kits for the holiday season. While shying away from the festive palette, Everist's packaging is still sure to capture the eye of consumers with its colorful exterior.
This year, Everist launched a few personal care kits, including The Shower Essentials Travel Kit, The Shower Essentials for Eco-Optimists Kit, The Haircare Concentrates Travel Kit, The Haircare Concentrates for Eco-Optimists Kit, and The Body Care for Eco-Optimists Kit. These offerings boast a mix and match of the brand's sustainable products—from Everist's award-winning shampoo to its award-winning wash. Some sets also feature Everist's brand-new deep conditioning concentrate which is "part daily conditioner, part hair mask." The plant-based and ultra-concentrated formula, much like other formulations by the brand, is filled with skin-loving ingredients.
Personal Care Holiday Collections
The Everist Personal Care Kits Make for Perfect Gifts
Trend Themes
1. Sustainable Personal Care - The growing demand for eco-friendly and safe products presents an opportunity for disruptive innovation in the personal care industry.
2. Personal Care Kits and Bundles - Personal care brands can offer personalized, curated kits and bundles for consumers looking for a one-stop-shop solution for their personal care needs.
3. Concentrated Formulations - Concentrated and multi-functional formulations can meet the needs of eco-conscious consumers while offering a convenient and cost-effective option for personal care.
Industry Implications
1. Personal Care - Personal care brands can create innovative, eco-friendly products and kits that cater to the growing demand for sustainable personal care choices.
2. Beauty and Grooming Retail - Retailers can leverage the popularity of personal care kits and bundles and offer curated selections on their platforms.
3. E-commerce - E-commerce platforms can offer personalized and sustainable solutions for personal care by partnering with eco-friendly brands or creating their own lines of products.