Peroni, an iconic brand within the Italian cultural landscape, has undergone a significant restyling to mark its 175th year of history. The brand’s evolution was entrusted to Smith Lumen, a design agency known for its expertise in visual identity and packaging design. The restyling initiative aimed to reaffirm Peroni’s rich heritage while propelling the brand into a contemporary space. The new design emphasizes simplicity and rigor, which not only glorifies Peroni’s on-pack presence but also reinforces the storytelling of its Italian heritage and the quality of its ingredients.
The redesign by Smith Lumen presents a refreshed visual identity that aligns with Peroni’s traditional values and modern aspirations. It is a testament to the brand’s commitment to maintaining its status as a symbol of Italian excellence. The restyling process involved a careful consideration of Peroni’s historical elements, ensuring that the new look would resonate with both longstanding aficionados and a new generation of beer enthusiasts. The updated packaging design reflects a blend of classic elegance and contemporary aesthetics, positioning Peroni as a premium offering in the global beer market.
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Trend Themes
1. Simplified Packaging Design - Exploring minimalist packaging to emphasize brand presence and storytelling.
2. Heritage-centric Brand Evolution - Revitalizing brand identity by showcasing historical elements while appealing to modern consumers.
3. Premium Positioning Strategy - Leveraging classic elegance and contemporary aesthetics to establish a high-end brand perception.
Industry Implications
1. Beverage Packaging - Incorporating minimalist design principles to enhance product visibility and brand narrative.
2. Brand Consulting - Providing expertise in balancing heritage elements with modern trends for impactful brand transformations.
3. Craft Beer Market - Utilizing premium design approaches to elevate brand positioning and attract a diverse consumer base.