With the Montréal Grand Prix fast approaching, Peroni Nastro Azzurro 0.0% presents Le Paddock, an immersive experience for car enthusiasts during race weekend. Located at 1241 St-Catherine West in Downtown Montréal, this multi-sensory pop-up gives visitors the chance to view the Aston Martin Formula One® Team replica car, and to take a selfie with the podium-winning team. Guests can also relive iconic race moments through Aston Martin F1® Team radio.
Kicked off at an exclusive industry and media event, this experience is now open to the public and will run from June 15th to June 18th. Guests must be 18 and over to enter, and no reservation is required.
The Peroni Nastro Azzurro 0.0% Le Paddock experience promises a stylish and exciting way to immerse visitors in the world of Formula One® racing and promotes the Italian beer brand's signature non-alcoholic beer -- promoting responsible and safe drinking for drivers.
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
Trend Themes
1. Immersive Experiences - Creating multisensory experiences for car enthusiasts during race weekends allows for greater engagement and connection with the brand.
2. Replica Car Showcases - Providing the opportunity to view and interact with replica cars from Formula One® teams elevates the event and attracts car enthusiasts.
3. Audio-based Experiences - Utilizing Aston Martin F1® Team radio to relive iconic race moments adds a unique dimension to the immersive experience.
Industry Implications
1. Automotive - Creating immersive experiences and showcasing replica cars can attract car enthusiasts and create opportunities for automotive companies to engage with potential customers.
2. Beverage - Partnering with events like the Montréal Grand Prix to promote non-alcoholic beer aligns with responsible drinking initiatives and allows beverage companies to reach a wider audience.
3. Event Planning - Designing multi-sensory pop-up experiences and organizing exclusive industry and media events presents opportunities for event planning companies to create unique and memorable experiences.