The Pernical Bedow ‘Mikkeller’ Label is one smart invention. It quite literally tells you when your beer is ready for your enjoyment and consumption. The label, which was designed by the Danish brewert Mikkeller and graphic design studio Bedow tells you if your beer is the appropriate temperature to drink. The label is printed with a heat sensitive color ink that responds to contact with a heat source. When the label of the bottle gets warm, the snowflake that decorates the label transforms into a sun to reflect that your Pale Spring Ale is warming up. Unfortunately the limit of this bottle was set at 3,500, meaning that only 3,500 of these bottles and labels are going to be made.
This invention is so simple, yet so cleverly useful. Enjoy your beer without worrying what its temperature is -- your label will keep you informed.
Temperature-Boasting Brew Branding
Pernical Bedow ‘Mikkeller’ Label Keeps You Informed
Trend Themes
1. Smart Packaging - The Pernical Bedow 'Mikkeller' Label showcases the potential for smart packaging that provides real-time information to consumers.
2. Heat-sensitive Technology - The use of heat-sensitive color ink in the label demonstrates the innovation of temperature-responsive materials in product packaging.
3. Personalized Consumer Experience - The label's ability to inform consumers about the beer's temperature offers a personalized and interactive experience, highlighting the demand for customized products.
Industry Implications
1. Beverage - The Pernical Bedow 'Mikkeller' Label presents an opportunity for beverage companies to enhance their branding and engage consumers through innovative labeling techniques.
2. Graphic Design - The collaboration between Mikkeller and Bedow demonstrates the potential for graphic design studios to contribute to product innovation by creating visually appealing and functional packaging designs.
3. Printing and Packaging - The use of heat-sensitive color ink in the label opens up possibilities for printing and packaging companies to offer new services in temperature-responsive labeling.