Arguably much more controversial advertisements have run on public transit -- including highly sexualized images of women -- but this campaign for period panties is currently being scrutinized for its appropriateness to appear on the New York City subway system.
The controversial campaign comes from THINX, a company that makes period panties for menstruating people with real lives. The period panties can be worn on their own or with tampons, and protect period-having people from leakage, moisture and other menstruation-related inconveniences. The company also donates menstruation products to those in need.
The period panties ad campaign features metaphoric imagery, including a cracked egg and a blood orange. It also talks about menstruation in an upfront way, calling it the "shedding of the uterine lining." It doesn't, however, seem to contravene the rules of polite society -- perhaps people are taking offense to its noticeable absence of blue goop and white tennis skirts.
Controversial Menstruation Campaigns
These Ads for Period Panties are Sparking Public Debate
Trend Themes
1. Period Panties - The rise of period panties has disrupted the traditional feminine hygiene industry, offering a more comfortable and sustainable alternative to traditional menstrual products.
2. Controversial Ad Campaigns - Controversial ad campaigns are disrupting traditional advertising methods and generating conversation and debate, potentially increasing brand awareness and engagement.
3. Open Discussion on Women's Health - Controversial campaigns such as THINX's period panties ad are encouraging open discussion on women's health and breaking down stigmas surrounding menstruation.
Industry Implications
1. Feminine Hygiene - The rise of period panties presents an opportunity for the feminine hygiene industry to expand its offerings and appeal to a wider range of consumers with different needs and preferences.
2. Advertising - Controversial ad campaigns such as THINX's period panties ad have the potential to disrupt traditional advertising methods and generate more engagement and brand awareness.
3. Social Activism - Companies like THINX, which donates menstruation products to those in need, are using their brand to promote social activism and address important social issues related to women's health and hygiene.