As evidenced by the concept behind this perfume store, branding plays an important part in how customers react to products and inform their purchasing habits. Based in Milan, the new Desirée Parfums shop debrands their stock so consumers can make their decisions based solely on scent. Surely an interesting experiment in marketing, the perfume store organizes its wares only by what Springwise calls "aromatic quality."
The idea behind this retail experience will prevent people from simply purchasing the most expensive options or sticking to what they may consider their signature scent. Even though perfume commercials are often confusing and non-sensical, the celebrity endorsements and emotive ad strategies clearly play an important part in how people pick their fragrance.
Debranded Fragrance Shops
This Italian Perfume Store Sells Stock Based on the Way They Smell
Trend Themes
1. Debranded Fragrance Stores - The idea of debranding fragrance stores will give consumers a chance to choose a perfume based solely on its unique aroma, leading to new opportunities for niche fragrance-makers.
2. Aromatherapy Retail - Creating an in-store experience based solely on the scents of fragrances allows for a new model of retail to emerge through sensory engagement.
3. Personalized Perfumes - With consumers now making fragrance decisions based solely on their sense of smell, the possibility of bespoke or customized perfumes becomes more prominent.
Industry Implications
1. Fragrance - This concept offers exciting prospects for powerhouses in the fragrance industry to explore new avenues based on scent alone.
2. Retail - This debranded retail experience can be expanded to other industries and can revamp the whole concept of experiential retail.
3. Aromatherapy - The concept of a debranded retail experience based solely on scents offers a unique opportunity for businesses in the aromatherapy industry to reimagine their offerings.