Abbott is a scent brand that offers a perfume range with fragrances inspired by adventures and locations. The blends contain a mix of ingredients designed to ignite sensory memory linked to different experiences and specific places around the world. The scents are ideal for consumer seeking to wear blends that remind them of nostalgic or fantastical places that they hope to one day visit.
The Abbott fragrances aim to take perfumery to new heights by utilizing specific notes to create a full bodied sensory experience that transports the wearer to a very specific place. The range includes four blends with each inspired by different locations. These include 'Mojave' themed after the Mojave Dessert with notes of spice and citrus. In contrast, the 'Telluride' recreates the mountainous atmosphere of Telluride in Colorado with moss and sandalwood.
Adventure-Inspired Scents
Abbott Scents is a Perfume Range Designed to Create Sensory Experiences
Trend Themes
1. Adventure-inspired Scents - The rise of unique scent brands presenting fragrance lines that provoke and evoke particular associations, emotions or experiences, which take perfumery to new heights.
2. Location-based Fragrances - The growing demand by consumers seeking to wear blends that remind them of nostalgic or fantastical places that they hope to one day visit.
3. Sensory Memory Provoking Scents - The trend of utilizing specific notes to create a full-bodied sensory experience that transports the wearer to a very specific place or moment from their memory.
Industry Implications
1. Beauty and Fragrance Industry - The beauty and fragrance industry has the opportunity to create new fragrance lines that offer an experiential aspect, relying on adventurous or sentimental associations to create memorable experiences for consumers.
2. Travel and Tourism Industry - Travel and tourism industry players have the chance to form partnerships with scent brands to offer and promote location-based scents, which capitalize on the powerful emotional associations of the places they are inspired by for customers and destinations.
3. Luxury Goods Industry - Luxury goods industry experts have the opportunity to integrate multi-sensory components in their products, such as fragrance, and as a result, increase their products’ appeal and perceived value, as well as creating a strong emotional connection with the brand for consumers.