The H&M Conscious brand offers a perfume oil that is ideally suited for those who enjoy natural fragrances that they can use on-the-go.
The perfume oil has aromatherapy functions and is based in organic jojoba oil, grapeseed oil, rosemary extract and sunflower oil. It is fragranced with a variety of essential oils that come together to create a perfume that is both soothing and that smells good. The perfume is well-suited for those who may have allergies or sensitivities to the chemical-filled fragrances that are most often offered on the market.
The eco-certified H&M perfume oil comes in a small glass bottle with a roller ball that is used as an applicator, making it perfect to take on-the-go.
Soothing Perfume Oils
H&M Beauty Offers an Eco-Conscious, Portable Fragrance
Trend Themes
1. Eco-friendly Fragrances - The demand for eco-friendly and sustainable products is on the rise, creating an opportunity for companies to develop fragrance products made from natural and organic ingredients.
2. Aromatherapy Products - The use of essential oils in personal care products that offer aromatherapy benefits is gaining popularity, creating an opportunity for companies to develop such products.
3. Natural and Organic Beauty Products - Consumers are becoming more conscious about what they put on their bodies, creating an opportunity for companies to develop natural and organic beauty products like the H&M Conscious perfume oil.
Industry Implications
1. Personal Care Industry - The personal care industry can develop natural and organic fragrance products that are eco-certified and offer aromatherapy benefits like the H&M Conscious perfume oil.
2. Eco-friendly Products Industry - The trend towards using eco-friendly and sustainable products creates an opportunity for companies to develop natural fragrance products that are not harmful to the environment.
3. Health and Wellness Industry - The use of essential oils in personal care products has gained popularity due to their aromatherapy benefits, creating an opportunity for companies to develop products that cater to the health and wellness market.