Veilance is the high-end imprint of popular performance wear brand Arc'teryx. Recently debuting a wide range of technical outerwear and clothing for the Spring/Summer 2020 season, the offerings by the Vancouver-based label still uphold extreme minimalism — a style that Veilance has come to be known for over the years it has been active.
The performance wear brand utilizes a subdued color palette, spotlighting some interesting colors along the way. The maroon-like nuance is a great example of this. Aside from the stylistic properties of the offerings, Veilance also boasts strong, performance-ready features — from "innovative 3D ergonomic patterning and laminated construction" for the likes of the pants and the jackets to Gore-Tex materials ensuring the lifetime waterproofness of the outerwear.
The collection is expected to officially drop by January 2020.
Chic Minimalist Technical Wear
Performance Wear Brand Arc'teryx Veilance Boasts Slick Luxury
Trend Themes
1. Minimalist Technical Wear - Opportunity for brands to create performance wear with a minimalist aesthetic, combining style and functionality.
2. Subdued Color Palette - Opportunity for brands to experiment with interesting and unique color choices in their technical wear collections.
3. Performance-ready Features - Opportunity for brands to incorporate innovative design elements and high-performance materials into their outerwear and clothing.
Industry Implications
1. Fashion - Fashion brands can explore the market for minimalist technical wear that appeals to fashion-conscious consumers.
2. Outdoor Recreation - Companies in the outdoor recreation industry can develop performance wear that combines functionality and style for outdoor enthusiasts.
3. Sportswear - Sportswear brands can incorporate performance-ready features in their products to cater to the needs of athletes and active individuals.