The St. Terre performance jackets are a strong, durable range of outerwear styles focused on delivering support for outdoor adventurers while also maintaining an attention to fashion aesthetics. The jackets come in a range of styles including the Gatier, the Hurson, the Foresta, the Aron and the Ayes, which are all characterized by their ability to deliver rugged yet fashionable support for wearers. The jackets all share a high-quality design that incorporates premium zippers, insulation, comfort and more.
The St. Terre performance jackets accommodates the increased demand for functional everyday fashion products as more consumers seek out ways to stay prepared for the demands of an active lifestyle. The jackets are being made available as part of a Kickstarter campaign, which further speaks to changing purchasing habits as shoppers look to direct-to-consumer products as a cost-effective alternative to those available through conventional retail outlets.
Posh Performance-Ready Outerwear
The St. Terre Performance Jackets are Strong and Stylish
Trend Themes
1. Functional Fashion - As consumers demand functional everyday fashion, there is an opportunity for companies to create products that accommodate active lifestyles while also maintaining stylish aesthetics.
2. Direct-to-consumer Campaigns - With changing purchasing habits, there is an opportunity for companies to create cost-effective and personalized direct-to-consumer campaigns for their fashion products.
3. Premium Comfort - There is an opportunity to create fashion products that incorporate premium comfort features such as high-quality insulation and zippers for wearers.
Industry Implications
1. Outdoor Apparel - The St. Terre performance jackets cater to the growing demand for outdoor apparel that provides functionality and style for adventurers.
2. Direct-to-consumer Retail - With the Kickstarter campaign, there is an opportunity for more companies to explore the direct-to-consumer retail model for their fashion products.
3. Premium Fashion - The trend towards premium comfort and design features creates an opportunity for fashion brands to incorporate these features into their products and target consumers looking for high-quality fashion items.