The Next Generation Performance Chinos from Woodies are positioned as a versatile fashion product for wearers who are looking to enjoy enhanced comfort along with a range of additional benefits.
The chinos are characterized by their two-way street fabric that is also stain-repellent and quick drying to make them ideal for fast-paced lifestyles. Wearers can also take advantage of an anti-RFID pocket that can be used for carrying smartphones or cards to prevent thieves from accessing their information.
The Next Generation Performance Chinos have a reflective seam on the cuff that can be revealed by simply rolling them up to make them the perfect pants for wear when riding a bike or simply taking a walk after dark.
Functional Stain-Repelling Chinos
The Next Generation Performance Chinos Have an Anti-RFID Pocket
Trend Themes
1. Versatile Performance Clothing - Opportunity for clothing companies to design versatile, functional and practical wearables for consumers to enhance comfort and convenience.
2. RFID Protection - Opportunity for companies to develop new products incorporating RFID protection, particularly in the fashion and accessories industry.
3. Reflective Wearables - Opportunity to design stylish apparel incorporating reflective features that enhance night-time visibility for safety purposes.
Industry Implications
1. Fashion - The fashion industry can leverage functional and practical design features to create garments that offer greater utility to consumers.
2. Technology - The technology sector can create innovative products to prevent the possibility of RFID theft.
3. Outdoor Gear - The outdoor gear industry can pursue the production of fashionable and safe apparel that caters to the needs of outdoor enthusiasts.