Snow Peak, the Japanese-inspired outdoor apparel brand focused on historic craftsmanship, recently expanded its portfolio with the introduction of elevated summer styles. Ideal for spending the day hiking, on a beach, or just lounging in your backyard, the collection will appeal to consumers searching for both quality and aesthetic pieces.
Notably, the new pieces include the avant-garde Quick Dry Crepe Weave Soft Shirt, the Printed Insect Shield Parka and Pants, the Quick Dry Shorts, and the 3L Soft Shell Pullover. Each piece was designed to meet the needs of the contemporary, active consumer and feature weather-resistant features coupled with mobility increasing factors.
The new Snow Peak pieces are available online with prices ranging from $175 to $585 USD.
All-Weather Functional Apparel
Snow Peak Unveils a New Collection of Performance Apparel
Trend Themes
1. All-weather Functional Apparel - The trend of creating performance apparel that can withstand any weather conditions, providing both functionality and aesthetics.
2. Weather-resistant Features - The trend of incorporating various technologies into apparel design that increase the clothes' resistance to weather while retaining mobility.
3. Active Consumer Wear - The trend of crafting clothing items specifically for active consumers that cater to their needs, like mobility and weather-resistant capabilities.
Industry Implications
1. Outdoor Apparel - Outdoor apparel brands can improve their competitive edge by creating all-weather functional apparel pieces that cater to the needs of the contemporary, active consumer.
2. Textile Manufacturing - Textile manufacturers can explore the incorporation of weather-resistant features into clothing items while still maintaining comfort and mobility.
3. Retail - Retailers can offer all-weather functional apparel that solves consumers' weather challenges and retains an aesthetic appeal, attracting a broad clientele base.