Perfect Hydration alkaline water is undergoing a packaging change in an effort to help the brand move closer towards its sustainability mission and head into the new year on a new foot. The new packaging will consist of rPET bottles and aluminum cans, which will reduce the need for virgin plastics and shift the brand towards more sustainable packaging options. The rPET bottles and aluminum cans will be rolling out in the first quarter of 2021.
Chief Strategy Officer of Stratus Group Louisa Lawless spoke on the new Perfect Hydration alkaline water packaging saying, "Simply put, consumers can’t get ultra-purified 9.5+ pH alkaline water with electrolytes from their faucets. Perfect Hydration has to be packaged for consumption. However, we have worked intently to optimize our supply chains and packaging to be more sustainable, keeping bottles out of oceans and landfills and reducing the need for new virgin plastic. We are proud to be launching our recycled plastic bottles and aluminum cans at the beginning of 2021. They are a win-win for our discerning consumers who want to achieve better hydration and make more environmentally-friendly purchasing decisions."
Sustainable Water Packaging
Perfect Hydration Alkaline Water Has Announced New Packaging Changes
Trend Themes
1. Shift to Sustainable Packaging - The packaging change to rPET bottles and aluminum cans reflects a growing trend towards more sustainable packaging solutions.
2. Reducing Virgin Plastics - By reducing the need for virgin plastics, Perfect Hydration is tapping into the trend of minimizing plastic waste and promoting recycling.
3. Increasing Environmental Responsibility - The move towards more sustainable packaging options demonstrates Perfect Hydration's dedication to environmental responsibility and resonates with the growing consumer demand for eco-friendly products.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of sustainable packaging to attract environmentally-conscious consumers and enhance their brand image.
2. Packaging Industry - The packaging industry has the opportunity to innovate and develop new materials and solutions to meet the demand for sustainable packaging.
3. Sustainable Products Industry - With the shift towards more eco-friendly packaging options, the sustainable products industry can capitalize on the growing consumer interest in environmentally-conscious choices.