I love this fun French Pepsi ad campaign by CLM BBDO. The ads play off the concept that people will give you just about anything in exchange for a can of Pepsi.
Allowing a teenager take over lifeguard duties and perform the "kiss of life" technique on an attractive woman? Sure. Giving your truck keys to a monkey in exchange of the magic can? Yup. And finally, trading off your astronaut suit just before rocket launch for a can of Pepsi? You betcha!
Sure, the idea is extremely silly and unrealistic. But it’s funny to look at and easily understood from the first glance at the ad.
The ads were photographed by Vincent Dixon with art director Cedric Moutaud, and creative directors Jean Francois Sacco, and Gilles Fichteberg.
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
Trend Themes
1. Silly Advertising Campaigns - Using exaggerated and unrealistic scenarios in advertisements to capture consumer attention and create a lasting impact.
2. Unconventional Bartering - Exploring the concept of trading unusual items or services for goods, challenging traditional transaction methods.
3. Humorous Visual Storytelling - Creating ads that are easily relatable, funny, and quickly convey the intended message.
Industry Implications
1. Food and Beverage - Opportunity to disrupt the traditional advertising methods in the food and beverage industry by creating humorous and attention-grabbing campaigns.
2. Automotive - Opportunity to create unconventional marketing strategies in the automotive industry that incorporate humorous and engaging advertisements.
3. Retail - Opportunity to attract customers through creative and unconventional bartering approaches, enhancing brand visibility and customer engagement in the retail industry.