Penny loafers have been around for ages; it is a practical shoe that can be worn with many different styles of outfits. 'G.H. Bass&Co' has updated the classic shoe, and they have utilized Abraham Lincoln to assist them with their ads.
In this campaign, a model is shown wearing a penny loafer, and adjacent to the model is a penny. Since Lincoln is the President featured on the coin, it is his face that is the focus. Lincoln is dressed is hipster garb, and the coin is paralleling the look of the model's shoes.
The slogan of this campaign is 'Power to the Penny,' and it is perfectly juxtaposed between the actual coin and the shoe. G.H. Bass&Co have created a great way to advertise their penny loafers.
Hipster President Shoe Campaigns
'G.H. Bass&Co' Uses a Dressed Lincoln to Represent Penny Loafers
Trend Themes
1. Revamped Classic Shoes - Opportunity to update and modernize traditional shoe designs to attract new customer segments.
2. Celebrity-endorsed Advertising - Using recognizable figures to promote products and create a unique brand image.
3. Coin-inspired Marketing - Incorporating currency symbols and imagery to create visually compelling campaigns.
Industry Implications
1. Fashion - Fashion brands can explore updated versions of classic shoes and creative advertising strategies to stand out in the market.
2. Marketing and Advertising - Agencies can leverage celebrity endorsements and innovative visual elements to attract consumer attention and increase brand recognition.
3. Retail and E-commerce - Retailers and online platforms can adopt coin-inspired marketing tactics to create engaging product campaigns and boost sales.