The Penfield SS 2011 Collection is filled with designs that follow three patterns. That's not a bad thing though, considering that everything in the collection is stylish. While most spring/summer collections are featuring a variety of coats and jackets, Penfield is going with lighter outerwear that will do a sufficient job in keeping you warm. From what it looks like, the majority of the clothes are collared shirts in various plaid, checks and striped patterns in bright vibrant colorways that will definitely make you stand out in the bright sun.
If you're into fairly casual outfits that are comfortable with bold, spring and summer colors, then the Penfield SS 2011 Collection is suited for you. Look for this collection to hit stores soon.
Preppy Plaid Apparel
Penfield SS 2011 Collection Brings Lightweight Outerwear for the Season
Trend Themes
1. Preppy Plaid Apparel - Opportunities for disruptive innovation include integrating sustainable materials into preppy plaid apparel and using technology to enhance the design and functionality of lightweight outerwear.
2. Lightweight Outerwear - Disruptive innovation opportunities lie in developing innovative insulation technologies for lightweight outerwear and integrating smart features such as temperature control.
3. Bright Colorways - Disruptive innovation opportunities include leveraging digital printing techniques to create customizable and vibrant patterns on apparel, and experimenting with new dyeing methods to achieve long-lasting and environmentally friendly bright colorways.
Industry Implications
1. Fashion Retail - Fashion retailers can embrace disruptive innovation by offering sustainable preppy plaid apparel collections and incorporating advanced textile technologies into their lightweight outerwear offerings.
2. Textile Manufacturing - Textile manufacturers have a chance to foster disruptive innovation by developing eco-friendly fabric options for preppy plaid apparel and collaborating with fashion brands to create technologically advanced lightweight outerwear.
3. Fashion Technology - The fashion technology industry can explore disruptive innovation by creating digital printing solutions for customizable bright colorways and developing smart features for lightweight outerwear, such as temperature regulation.