Popular at-home fitness brand Peloton has launched the Peloton Heart Rate Band, an innovative heart-rate sensor that can be strapped to a users' arm during their workouts. In addition, the device comes equipped with five LED lights that are used to inform users of their current heart-rate zone.
According to the company, the new device will replace the Peloton Heart Rate Band -- a high-quality heart-rate sensor that, unfortunately, many users complain is uncomfortable during workouts. As a result, the new band devices are much mess obtrusive. However, it does lack the ANT+ technology of the Peloton Heart Rate Band, relying solely on optical sensors. Overall, the launch of the new device appears geared towards promoting the brand's new Strength platform.
Optical Fitness Armband Sensors
The Peloton Heart Rate Band Features Five Built-In LED Lights
Trend Themes
1. Optical Fitness Sensors - Incorporating affordable optical sensors to track user's fitness data has the potential to disrupt the health and fitness wearable industry.
2. LED Display - The incorporation of LED display into fitness wearables has the potential to revolutionize user experience and provide real-time feedback.
3. Comfortable Wearables - Creating comfortable wearables for fitness enthusiasts is an untapped market that has the potential to overthrow existing products.
Industry Implications
1. Health and Fitness Wearables - Incorporating optical sensors and comfortable wearables to track user's fitness data provides a huge opportunity for the Health and Fitness Wearables industry to grow.
2. Smart Textiles - LED display can be incorporated into Smart Textiles that can revolutionize user experience by providing real-time feedback while working out.
3. Wearable Electronics - Designing comfortable wearables can open up an untapped market in the Wearable Electronics industry that can compete with existing products.