For Easter this year, 7-Eleven is announcing a surprise flavor drop with the limited-edition PEEPS Slurpee, which takes inspiration from the brand's colorful marshmallow chicks. The cool and colorful treat is said to taste like "sour sugar" according to those who have tried the 7-Eleven Slurpee, and it offers an alternative way for people to enjoy a taste of a favorite springtime treat. Although marshmallows are not typically associated with being refreshing, the PEEPS Slurpee puts a fresh new spin on the nostalgic marshmallow flavor.
PEEPS are no longer just chick- and bunny-shaped marshmallows that appeal to kids—this season, adults are even enjoying marshmallow-flavored coffee and coffee creamers that are inspired by the iconic marshmallow treats.
Marshmallow-Inspired Slushies
7-Eleven is Dropping a Limited-Edition PEEPS Slurpee for Easter
Trend Themes
1. Marshmallow-flavored Everything - As adults continue to enjoy marshmallow-flavored treats, there is an opportunity for companies to innovate and create a wider variety of products beyond just candy and coffee creamers.
2. Novelty Limited-edition Products - As seen with the PEEPS Slurpee, there is a market for limited edition products inspired by nostalgic favorites, presenting a potential opportunity for companies across various industries to create their own unique offerings.
3. Sweet and Sour Flavor Combinations - The sour sugar flavor of the PEEPS Slurpee is an example of combining unexpected flavors to create a unique taste, which could be explored by companies in the food and beverage industry.
Industry Implications
1. Candy and Snack Industry - The continued popularity of marshmallow-inspired treats presents an opportunity for companies in the candy and snack industry to innovate beyond traditional shapes and flavors.
2. Beverage Industry - The PEEPS Slurpee is an example of how beverage companies can create novelty, limited edition products to draw attention and create excitement among customers.
3. Food and Flavor Industry - Companies in the food and flavor industry can explore combining sweet and sour flavors to create new and unique tastes, as seen in the PEEPS Slurpee.