The Auckland City Council wanted to do something creative to raise awareness about the importance of pedestrian safety. See, in Auckland city, over 70% of road crashes involve pedestrians crossing main roads.
The city council collaborated with ad agency Ogilvy, New Zealand to create 3D illustrations that warn pedestrians of the dangers of crossing the street carelessly.
Illustrations of snakes, fire & sharks were created by Marc Spijkerbosch with a copy that reads, “Don't step into danger.â€
Implications - The talented agency involved with this incredible project was Ogilvy New Zealand. The visionary Creative Directors were Jeremy Taine, Basil Christensen and Damon O'Leary. What a great project.
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
Trend Themes
1. Pedestrian Safety Awareness - Using creative 3D street art to increase awareness of pedestrian safety in cities.
2. Interactive Advertising - Incorporating interactive and visually stunning advertising to make strong impacts.
3. Public Safety Campaigns - Using art installations and innovative advertising to address public safety concerns.
Industry Implications
1. Advertising - Opportunities for advertising agencies to create powerful and memorable messaging through innovative street art campaigns.
2. Transportation - Developing innovative solutions to improve pedestrian safety in transportation infrastructure, and incorporating public education campaigns to support increased awareness.
3. Public Services - Opportunities for public service providers such as city councils to engage with their communities in creative and innovative ways to promote public safety initiatives.