Peanut, a social networking platform dedicated to women, has announced the launch of 'Peanut Pro,' a new feature that provides its users with access to various health and wellness experts. The brand has teamed up with over 100 experts from its already-existing network including therapists, psychologists, doulas, sex coaches, and sleep consultants.
The feature intends to help women connect with experts in specific areas of need while helping them build their networks on the Peanut app, which, more broadly, aims to facilitate the connection between women via group discussions, live audio content, and direct messaging.
According to Michelle Kennedy, the founder and CEO of Peanut, the new Peanut Pro feature was designed to increase the accessibility of expertise information:
"Not everyone can afford $200 for one-on-one consultations across sleep training or sex therapy, so if we instead provide access to short-form Q&As or online courses, suddenly support is decentralized. And, whilst we do that, women with expertise, our Pros, get paid regularly, with less invisible labor because their content is valued," explained Kennedy in a recent press statement.
Women's Wellness App Features
Peanut Pro Looks to Connect Women with Health and Wellness Experts
Trend Themes
1. Digital Health and Wellness Experts - The trend of providing access to various digital health and wellness experts improves accessibility and affordability for users while providing an opportunity for experts to earn from their expertise through short-form Q&As or online courses.
2. Social Networking for Women - There is a growing trend for social networking platforms that connect women through group discussions, live audio content, and direct messaging, providing a valuable opportunity for companies to cater to this market segment.
3. Decentralized Support Networks - The trend towards decentralized support networks creates opportunities for companies to enable access to short-form Q&As or online courses providing affordable support options for users while paying content providers for their expertise.
Industry Implications
1. Digital Health and Wellness - The digital health and wellness industry can leverage the trend of providing access to various health and wellness experts, providing services such as short-form Q&As or online courses.
2. Social Networking - Social networking platforms that connect women through group discussions, live audio content, and direct messaging have a unique opportunity to provide a service that caters to the specific needs of women.
3. Education and Training - The trend towards decentralized support networks creates opportunities for new and existing companies in the education and training industry to provide affordable support options and earn from their expertise through short-form Q&As or online courses.