Peanut Pages is Peanut's new community feature which gives users a chance to share status updates on how they're feeling with peers virtually.
Launched in 2017, the platform has often been described as "Tinder for moms" and aims to connect Millennial moms who can often feel lonely and overwhelmed as new parents. The app was founded by former Bumble and Badoo executive Michelle Kennedy and is available to those in the United States, United Kingdom and Canada. Its latest feature acts as an online sharing space for members and features discussion boards which will be moderated by Peanut's MVP (Most Valuable Peanuts) users.
Promoting more understanding of the daily highs and lows of parenthood, Peanut Pages ensures moms can share real-time status updates about topics like sleepless nights or updates on gently used baby clothing donations that are available in their area.
Millennial Mom Discussion Boards
Peanut Pages is a New Community Feature on the Peanut App
Trend Themes
1. Online Community Sharing - The trend of online community sharing platforms like Peanut Pages allows users to share real-time updates and connect with like-minded individuals.
2. Supportive Parenting Networks - The trend of supportive parenting networks, such as Peanut App, provides a space for Millennial moms to seek advice, share experiences, and combat feelings of loneliness and overwhelm.
3. Real-time Parenthood Updates - The trend of real-time parenthood updates on platforms like Peanut Pages enables moms to share their daily experiences, highs, lows, and interact with others going through similar situations.
Industry Implications
1. Social Networking - The social networking industry can leverage the growth of online community sharing platforms like Peanut Pages to create similar spaces for different interest groups or demographics.
2. Parenting and Family Support - The parenting and family support industry can integrate features like real-time updates and discussion boards to their existing services or applications to enhance engagement and create a supportive community for parents.
3. Digital Parenting Solutions - The digital parenting solutions industry can explore opportunities to develop innovative technological solutions that address the needs and challenges faced by Millennial moms, such as efficient collaboration, advice-sharing, and real-time updates.