PANTONE recently announced that the color of the year is a Peach Fuzz hue and now it works with sneaker brand Cariuma to launch a Peach Fuzz colorway series. The duo imagines the tones across four new styles for the season, ranging from styles between both men's and women's sizing.
It is a color that radiates warm energy with a passion for tranquility and being together. The velvety shade is meant to be a symbolism of where one can find a peaceful energy to heal and flourish in a world that is constantly moving at a fast pace. The shoes are made from organic canvas with natural rubber -- all of which have a modern look.
Warm Tonal Peach Sneakers
Cariuma Presents the Peach Fuzz Colorway Series with PANTONE
Trend Themes
1. Peach Fuzz Colorway - The Peach Fuzz colorway series brings warmth and tranquility, offering an opportunity for brands to tap into soothing and comforting aesthetics.
2. Organic Materials - Using organic canvas and natural rubber in sneaker production presents a disruptive innovation opportunity for sustainable and eco-friendly footwear brands.
3. Gender-inclusive Styling - The range of styles in both men's and women's sizing showcases the growing trend of gender inclusivity in fashion, opening up new market opportunities.
Industry Implications
1. Fashion - The Peach Fuzz colorway series in sneakers offers a new trend for fashion brands to incorporate warm and calming hues into their designs.
2. Sustainable Footwear - Using organic materials like canvas and natural rubber in sneaker production presents an opportunity for the sustainable footwear industry to disrupt traditional manufacturing processes.
3. Gender-inclusive Fashion - The gender-inclusive sizing of the Peach Fuzz colorway series reflects the growing demand for gender-neutral fashion, providing a disruptive innovation opportunity for brands to cater to this market segment.