Ksenia Schnaider is a European studio that was founded in 2011 by Ukrainian fashion designer Ksenia Marchenko and Russian graphic designer Anton Schnaider. Their Spring/Summer 2013 line was presented and featured a collection that was bombarded with an array of handmade garments for both men and women with unique camouflage patterns.
Anton Schnaider from SILA project group created a section of the collection adorned with a pastel blue palette with white polka dots. Simple but traditional dresses, unisex shirts, trousers, coats, jackets, silk tops and jersey suits were adorned with a unique camouflage pattern that has been created to not only hide an individual, but also to have the ability to attract the attention of the masses.
A masked philosophy is what makes the Ksenia Schnaider brand so interesting.
Peaceful Camouflage Couture
Ksenia Schnaider's Spring/Summer 2013 Line Plays with Pattern
Trend Themes
1. Handmade Camouflage - There is a disruptive innovation opportunity for small artisans to create handmade, unique camouflage patterns for clothing and accessories.
2. Camouflage with a Twist - There is a disruptive innovation opportunity for designers to experiment with traditional camouflage patterns, adding unique, personal touches to make them stand out.
3. Genderless Camouflage - There is a disruptive innovation opportunity for fashion brands to create genderless clothing and accessories with camouflage patterns that can appeal to a wider range of customers.
Industry Implications
1. Fashion Design - There is a disruptive innovation opportunity for the fashion design industry to create unique camouflage patterns that appeal to a wider audience.
2. Artisanal Clothing - There is a disruptive innovation opportunity for artisanal clothing makers to produce garments with handmade, one-of-a-kind camouflage patterns.
3. Streetwear - There is a disruptive innovation opportunity for streetwear brands to incorporate unique camouflage patterns into their clothing and accessories, appealing to consumers who want to stand out from the crowd.