Sean “Diddy†Combs is launching his first women's scent, Unforgivable Woman, live on MySpace. The rap mogul will make history as the launch party is broadcast live online today. Hosted inside a $35 million mansion on New York's Upper East Side, millions of viewers will have access to the red carpet arrivals, and even get a look inside the event. Starting at 7 PM PST/ 10 PM EST, hosts will ask user-generated questions (via instant message) to P.Diddy and other celebrities present. They'll also take viewers inside to watch the Unforgivable models, listen to DJ Soul's music and see the luxurious decorations. Don't miss the party!
P Diddy has an affinity for big productions. Trend Hunter featured Unforgivable for men, his fragrance fused with champagne:
P. Diddy Party Live On MySpace
Unforgivable Woman Launch
Trend Themes
1. Live Streaming Launch Events - There is an opportunity for brands to leverage live streaming platforms like MySpace to launch new products and engage with a large online audience in real-time.
2. User-generated Live Q&A - The integration of user-generated questions via instant message during live events provides an opportunity for brands to directly engage with their audience and create interactive experiences.
3. Celebrity-driven Online Experiences - Brands can capitalize on the popularity of celebrities and create online experiences that give viewers an exclusive look into celebrity events and activities, driving brand awareness and engagement.
Industry Implications
1. Fragrance - The fragrance industry can explore live streaming platforms and user-generated interactions to launch new scents and create immersive online experiences for consumers.
2. Event Planning - The event planning industry can incorporate live streaming and user-generated Q&A into their event strategies, allowing for a wider reach and increased engagement for clients and attendees.
3. Social Media Marketing - Social media marketing agencies can leverage live streaming platforms like MySpace to create unique and interactive experiences for their clients, enhancing brand visibility and customer engagement.