The PC Health app is a new venture from Loblaw in Canada that is focused on providing consumers with easy access to registered nurses, dietitians and more to help them lead healthier everyday lifestyles. The app will provide personalized tools as well as recommendations, while also providing incentives for users to complete daily goals and activities by offering PC Optimum loyalty points as a reward. The app is now available for consumers in Atlantic Canada to try out and will be expanded nationally in the coming months.
President of Shoppers Drug Mart spoke on the new PC Health app saying, "We exist to help Canadians live their lives as well as they can. We know that access to care and understanding how to best navigate the healthcare system are two of the biggest challenges facing many of our customers. The PC Health app combines the power of our robust healthcare network, extensive professional care services and our world-class loyalty program into a healthcare solution for Canadians, right at their fingertips."
Retailer-Backed Healthcare Apps
The PC Health App is Being Trialed in Atlantic Canada
Trend Themes
1. Retailer-backed Healthcare Apps - The trend of retailers creating healthcare apps to provide easy access to healthcare professionals and personalized tools for consumers.
2. Personalized Healthcare Solutions - The trend of healthcare apps offering personalized tools and recommendations to help users lead healthier everyday lifestyles.
3. Incentivized Health Goals - The trend of healthcare apps encouraging users to complete daily goals and activities by offering rewards such as loyalty points.
Industry Implications
1. Retail - The retail industry can innovate by creating their own healthcare apps to provide added value to consumers and strengthen loyalty.
2. Healthcare - The healthcare industry can capitalize on retailer-backed apps to expand access to care and provide personalized solutions to consumers.
3. Technology - The technology industry can support the development and growth of retailer-backed healthcare apps by providing innovative solutions and infrastructure.