It is my opinion that only when a dress is outlandishly detailed and bedazzled with rubies and diamonds is it suitable to be worn. Alas, not all designers think like me, but the Pavon Spring/Summer 2010 collection does come close.
Essentially the line is bringing back the glam, disco style, with glittery t-shirts, mini dresses with mad shoulder pads, and colorful offering of leggings. The Pavon Spring/Summer 2010 collection is bright and beautiful.
Implications - After a recent wave of consumers suffering credit crunch, they are now looking for products that are fun and glitzy. These clothes represent the movement from boring and drab to glittery and glamorous that consumers are making. Businesses can profit greatly by products and services that are completely unlike the past credit crunch in order to create a positive buying experience.
Hipster Disco Ball Fashion
The Pavon Spring/Summer 2010 Collection Channels Studio 54
Trend Themes
1. Glam Revival - Businesses can capitalize on the trend by offering unique, glittery and glamorous products and services targeted towards people who are looking to have a positive buying experience after the economic downturn.
2. Disco Comeback - This trend represents an opportunity for businesses to bring back the glam disco era in their products or services for consumers looking for fun and glitz.
3. Colorful Leggings - Businesses can focus on creating colorful and bold leggings as part of their product offerings to appeal to a fashion-forward and fun-loving customer base.
Industry Implications
1. Fashion - Fashion designers and retailers can take advantage of this trend and create clothing with a glittery and glamorous style to appeal to consumers in need of a fashion revival.
2. Entertainment - Entertainment businesses like nightclubs and party venues can target consumers interested in the glam and glittery disco era for events, parties, and other gatherings.
3. Retail - Retail businesses can offer unique and outlandish decor items like disco balls and glittery accessories to cater to consumers looking to add a little glam and fun to their home decor.