Pavise, an emerging player in the sunscreen industry, has released a new SPF packaging design known as the 'Pleasure Pack.'
This novel addition to the brand's product line seeks to deliver a crucial message about the significance of sun protection by drawing a clever parallel with safe sexual practices. The 'Pleasure Pack' is composed of five discreet sachets, each containing Pavise's flagship SPF product, thoughtfully presented in packaging that bears a striking resemblance to individually wrapped condoms.
The 'Pleasure Pack' features unique taglines on the front of the satchet, with phrases like "Experience the longest lasting protection. Ever." and "Barely there. Ultra-thin. Maximum Protection." which add a humorous element to the sunscreen product. Interested consumers can visit the Pavise website to purchase the 'Pleasure Pack.'
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Trend Themes
1. Clever Packaging Design - Pavise debuts a clever packaging design that draws a parallel between sun protection and safe sexual practices.
2. Humorous Taglines - The 'Pleasure Pack' features humorous taglines that add a playful element to the sunscreen product.
3. Discreet Sachets - Pavise introduces discreet sachets as an innovative way to package their flagship SPF product.
Industry Implications
1. Sunscreen - Pavise's 'Pleasure Pack' in the sunscreen industry demonstrates the potential for creative packaging designs to enhance product appeal.
2. Sexual Health - The condom-inspired sunscreen packaging highlights the intersection between sexual health and sun protection, offering opportunities for collaboration between these industries.
3. E-commerce - The availability of the 'Pleasure Pack' for purchase on the Pavise website showcases the potential of e-commerce platforms in reaching consumers interested in unique packaging designs.