Nobody does color like Paul Smith. While he does design classic basic neutral pieces, his colorful ones are always a hit with fashionable men.
For the Paul Smith Spring 2010 menswear line, a chapter of his collection was devoted to men wearing matching monochromatic outfits.
In some instances, the colors were muted and produced a fashionable rocker look. In other instances, Paul Smith's monochromatic looks had an urban flavor through their use of hoodies and bold crayola colors.
Overall the message was clear: matching is back for men.
Monochromatic Menswear
Paul Smith's Single-Color Suggestions for Spring 2010
Trend Themes
1. Monochromatic Fashion - Disruptive innovation opportunity: Explore the use of monochromatic outfits in different fashion categories, such as women's wear or children's wear.
2. Colorful Menswear - Disruptive innovation opportunity: Experiment with bold and vibrant colors in menswear collections to attract fashionable men.
3. Matching Outfits - Disruptive innovation opportunity: Introduce and promote coordinated, matching outfits as a fashion trend for men.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop new designs and marketing strategies based on the monochromatic menswear trend.
2. Retail - Disruptive innovation opportunity: Implement personalized matching outfit recommendations and styling services for male customers.
3. Textile - Disruptive innovation opportunity: Create innovative and sustainable fabrics that enhance the aesthetic appeal of monochromatic outfits.