Paul Smith is another designer pushing military styling in his new collection. Seen at London’s Claridges Hotel, Paul Smith’s latest catwalk show saw troops of models marching down the catwalk dressed in jodhpurs with dark khaki tones and military style adornments on tweed jackets.
The theme was interjected with bright fuchsia hues, elegant boots and glimpses of lace detailing, adding a feminine undertone to this strong military theme. It appears to be a move on from the autumn winter 2008 heritage look. Paul definitely succeeds in giving women a look of power and strength, but adding a personal, edgy twist in this collection.
Masculine Mod
Military Jackets, Boyfriend Blazers and Fedoras at Paul Smith's Fall 2009 Show
Trend Themes
1. Military Styling - The trend of military styling in fashion continues to evolve, providing opportunities for innovative designs that blend power with personal style.
2. Feminine Undertones - The use of feminine undertones in traditionally masculine clothing, such as military jackets and fedoras, opens up new possibilities for creating unique and disruptive fashion designs.
3. Heritage Look - The evolution of the autumn winter 2008 heritage look into darker khaki tones and military style adornments on jackets, creates opportunities for designers to explore the blending of classic and military styling in fashion.
Industry Implications
1. Fashion - The fashion industry can continue to explore and innovate military styling with feminine undertones and heritage looks, to create new and exciting clothing designs.
2. Retail - Retailers can capitalize on the trend of military styling by offering a variety of clothing options that combine power and personal style, as well as providing new and exciting options for customers who enjoy traditional and vintage looks.
3. Marketing - Marketers can take advantage of the trend of military styling by promoting it as a powerful and stylish option for women, as well as highlighting the unique and creative designs that can be achieved by blending military and feminine styles.