Fashion-Branded Model Cars

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Paul Smith and Land Rover Partnered on a Die-Cast Toy Model

Paul Smith and Land Rover have teamed up to reveal a die-cast version of the Defender 90 as a way to pay homage to the vehicle model and provide avid collectors alike with an option for their collection. The model boasts a 1:18 scale size and is emblazoned with a variety of colors across the exterior that are all in-line with the real-life version of the fashion-branded vehicle first shown off in 2015.

The model focuses on actuation features like steerable front wheels, opening doors and hood, and even a functioning suspension system. The die-cast Paul Smith and Land Rover Defender 90 is crafted with a blend of 60% zinc alloy, 30% plastic, 8% rubber and 2% metal for a durable yet luxurious feel.
Trend Themes
1. Fashion-inspired Collectibles - Blending high fashion with toy model craftsmanship reveals a unique niche for collectors who value both aesthetics and exclusivity.
2. Die-cast Vehicle Innovation - Incorporating advanced functional features in die-cast models, like steerable wheels and functioning suspensions, elevates the collectible experience.
3. Luxury Toy Engineering - Using premium materials such as zinc alloy and rubber for model cars sets a new standard for durability and sophistication in the toy industry.
Industry Implications
1. Fashion - Collaborations like the one between Paul Smith and Land Rover highlight how fashion brands can extend their identity into new and unexpected markets.
2. Toys and Collectibles - The introduction of high-end, fashion-branded die-cast models represents a merging of playfulness and luxury in the toy collectibles market.
3. Automotive - Automotive brands leveraging their iconic designs in collectible form can tap into new revenue streams and deepen brand loyalty among enthusiasts.

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