Greg Lauren launches its second capsule from his collaborative project alongside Italian fashion label Paul & Shark. The range draws inspiration from the fashion brand's correlation to the sea whilst also tapping to Lauren's understanding of contemporary athletic lifestyles.
The designs are informed with Lauren's artisanal perspective, blending the Bohemian and nomad-like aesthetics that it embodies. There are also touches of premium detailing with the quality fabrication and manufacturing methods to match the seasonal looks. The collaborative collection is highlighted by knitwear looks, with the spotlight hitting the tailored suit that is entirely made from knit materials. There are also deconstructed looks in the form of several coats and overalls. To nod to the sea influence, there are some cardigans in kimono-like styles and ponchos that recall classic fisherman looks.
Deconstructed Lightweight Fashion
Greg Lauren Joins Paul & Shark on a SS20 Collection
Trend Themes
1. Deconstructed Fashion - There is a growing trend in the fashion industry for deconstructed designs, offering opportunities for brands to create unique and unconventional pieces.
2. Athleisure - The merging of contemporary athletic lifestyles with fashion is becoming increasingly popular, presenting innovative opportunities for brands to create comfortable yet stylish clothing.
3. Artisanal Fashion - The demand for artisanal fashion, combining Bohemian and nomad-like aesthetics, is on the rise, providing opportunities for brands to showcase craftsmanship and unique designs.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities through the incorporation of deconstructed designs, athleisure, and artisanal fashion.
2. Knitwear - The knitwear industry can capitalize on the trend of deconstructed fashion by creating innovative knit garments, such as tailored suits entirely made from knit materials.
3. Textile Manufacturing - There are opportunities for disruption in the textile manufacturing industry by exploring premium fabrication and manufacturing methods to meet the demand for quality materials in fashion.