For Spring 2009, Nike Sportswear is collaborating with Paule Marrot, a French textile company that has been creating textiles since the 1920’s. Both the shoe and the design are more flirty and feminine, as they've been designed for women by a French company known for their feminine patterns.
The Nike designs include a gold and white pair covered in small butterflies, a blue pair with cherries and a red pair with leaves that look like they're floating. What a perfect homage to spring, and a perfect collaboration.
The Queen has already given her approval of the Paule Marrot brand, and with this modern take on feminine design, a whole new era of women will similarly know the name.
Flashback Fashion Fusion
Paule Marrot Blends '20s Prints and '80s Shoes for Nike
Trend Themes
1. Fashion Collaboration - Nike Sportswear collaboration with textile company Paule Marrot demonstrates the trend of fashion brands collaborating with other industries.
2. Vintage-inspired Design - Nike and Paule Marrot's use of '20s prints shows the trend of fashion designers looking to vintage designs for inspiration.
3. Feminine Athletic Wear - Nike and Paule Marrot's flirty and feminine shoe designs reflect the trend towards creating athletic wear for women that is not solely focused on performance but also on style and fashion.
Industry Implications
1. Fashion - The collaboration between Nike Sportswear and Paule Marrot represents a disruption in the fashion industry with the creation of unique designs that combine both brands' aesthetics.
2. Textile Manufacturing - Paule Marrot's collaboration with Nike Sportswear presents an opportunity for textile manufacturers to partner with athletic wear companies to create unique designs.
3. Athletic Wear - Nike and Paule Marrot's collaboration to create a feminine and fashionable athletic shoe shows a disruptive innovation opportunity for athletic wear companies to expand their product lines beyond performance-focused products.