14 years ago, Paul Karason had fair skin and freckles. Today, he's a deep shade of blue, all thanks to his infomercial purchase. He bought an apparent cure-all miracle product called colloidal silver, a substance made from mixing water and an electrical current.
"The change was so gradual that I didn't perceive it, and the people around me, likewise, it was just so gradual no one really noticed," Karason said. "It wasn't until a friend I hadn't seen in several months came by to my parent's place to see me and he asked, What did you do?'"
This is totally real. It's not makeup, paint a strange tattoo or dye -- his skin actually IS this color.
"Miracle" Product Turns Man Into Smurf
The Blue Man
Trend Themes
1. Alternative Health Products - The use of unconventional items such as colloidal silver can lead to disruptive innovation opportunities in the health industry.
2. Permanent Body Modifications - The trend of permanent body modifications like in colloidal silver can lead to innovative tattoo technologies.
3. Infomercial Purchases - The increasing popularity of infomercial purchases can lead to new marketing strategies and product development.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from the trend of alternative health products like colloidal silver.
2. Tattoo Industry - The tattoo industry can innovate new technologies to create permanent body modifications like colloidal silver.
3. Marketing and Advertising Industry - The marketing and advertising industry can benefit from the trend of infomercial purchases by developing new marketing strategies.