Fashionising.com spotted several style-savvy gals—and guy—donning the latest denim direction: patched jeans.
Fashion is hard—and expensive—to keep up with; one minute ripped denim is the craze, the next it’s patched jeans (which were born sometime in the sixties, by the way). The truest of the true fashionteers probably opt for expensive, pre-patched jeans, but for the recessionistas like myself who actually have to keep their purse strings tightened, sewing patches over ripped jeans is a more economical solution. Nonetheless, click through the gallery to see this burgeoning new (old) look in denim!
Pre-Patched Denim
Street Fashionistas Sport Patched Jeans Instead of Ripped Ones
Trend Themes
1. Patched Jeans - Disruptive innovation opportunity: Develop a line of affordable pre-patched jeans that cater to budget-conscious consumers.
2. Street Fashion - Disruptive innovation opportunity: Create a street fashion brand that specializes in unique and trendsetting denim designs, including patched jeans.
3. Sustainable Fashion - Disruptive innovation opportunity: Introduce sustainable manufacturing practices to produce ethical and eco-friendly patched denim products.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate pre-patched jeans into traditional fashion retail stores to meet the demand of style-conscious consumers.
2. Apparel Manufacturing - Disruptive innovation opportunity: Invest in technology that automates the patching process to increase production efficiency for patched denim garments.
3. DIY Fashion - Disruptive innovation opportunity: Create a DIY fashion platform that offers tutorials and kits for individuals to customize their own patched denim jeans.