This Patagonia workwear line is the first ever heavy lifting collection from the outerwear giant.
Patagonia is known for its adventure-focused outdoor clothing collection. Its rugged appeal and nostalgic designs make it an aspirational brand for many Canadian youth. In an effort to extend its reputation as a hard working clothing brand, Patagonia has released its first ever workwear collection. Made with industrial hemp, recycled polyester and organic cotton, this heavy-lifting collection uses materials that require far less petroleum and are made without the use of pesticides.
Each piece in the Patagonia workwear line is Certified Fair Trade, meaning each person involved in the making of these pieces was fair paid and worked in a fair environment. The collection is meant to keep workers warm while standing up to extreme wear and tear.
Fair Trade Workwear Collections
The Patagonia Workwear Line is Made With Eco-Friendly Hemp
Trend Themes
1. Eco-friendly Workwear - Opportunity for disruptive innovation in developing sustainable workwear options using organic and recycled materials.
2. Fair Trade Fashion - Opportunity to disrupt the fashion industry by promoting fair trade practices and ensuring fair wages for workers.
3. Heavy-duty Hemp Clothing - Opportunity to disrupt the workwear market by introducing durable hemp-based fabric for rugged and long-lasting work clothing.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation potential in introducing sustainable and fair trade practices in the manufacturing of workwear.
2. Outdoor Retail - Opportunity for disruptive innovation in offering eco-friendly and ethically-made workwear collections to outdoor enthusiasts.
3. Textile Recycling - Disruptive innovation potential in developing technologies and processes for recycling textiles and incorporating them into workwear products.