Starbucks Korea and Pantone are collaborating to offer these pretty pastel planners. The minimalist 2018 planners come in feminine hues like pale pink and light blue as well as navy blue, soft yellow and a coral shade, according to a teaser photo on the official Starbucks Korea Instagram account. More recent posts showcase an up-close look at two of their styles -- Blooming Petal and Mystic Cloud pastel planners.
The "color your life in Starbucks" stationery represents a somewhat unexpected partnership between the coffee company and the international authority on color. However, Starbucks also surprised customers with a more pared-back approach to their festive fall cup designs that display minimal autumnal illustrations and a departure in color from their traditional red branding.
Minimalist Collaborative Agendas
Pantone and Starbucks Korea are Releasing Pretty Pastel Planners
Trend Themes
1. Collaborative Stationery Collections - Collaborations between unexpected industries can lead to pretty and innovative stationery products.
2. Minimalist Design Trend - Minimalist design is continuing to gain popularity in various product categories, including stationery.
3. Pastel Color Palette Trend - Pastel hues are emerging as a trendy and popular color palette for stationery products.
Industry Implications
1. Stationery Industry - The stationery industry can benefit from collaborating with other industries to create unique and innovative products.
2. Coffee Industry - The coffee industry can tap into the stationery market by collaborating with designers to create custom planners and journals that align with their brand messaging.
3. Design Industry - The design industry can explore creative opportunities to incorporate minimalism and pastel color palettes into various product offerings, including stationery.