Pastel has long been the mainstay of nurseries and retirement homes. But this autumn, Japanese shoe company Visvim is putting pastel on the feet.
Bringing these soft hues to their much coveted 'Hockney' model, Visvim is boldly going where only Don Johnson in "Miami Vice" has gone before. Each pair sports one of five pastel colors, and has white detailing, laces and soles. These beauties are sure to make a statement, without saying a word.
Implications - It's almost impossible to avoid, but colors are almost always associated with different vocations and lifestyles in fashion. Unfortunately, pastel and other unlucky shades have been pigeon-holed into unflattering roles. Although it's a risky business proposition, design companies capable of "emancipating" or reclaiming colors and hues will be rewarded with the support of equally risk-prone buyers.
Pastel Men's Shoes
Visvim Brings Soft Hues For its Fall 2009 Collection
Trend Themes
1. Reclaiming Colors - Design companies capable of "emancipating" or reclaiming colors and hues will be rewarded with the support of risk-prone buyers.
2. Bold Color Statements - Fashion brands embracing bold and unconventional color choices will attract attention and make a statement.
3. Breaking Color Stereotypes - Companies challenging traditional color associations and stereotypes in fashion will find success with forward-thinking consumers.
Industry Implications
1. Fashion Design - Fashion designers pushing the boundaries of color usage and taking risks with unconventional options can tap into a market of risk-prone buyers.
2. Shoe Manufacturing - Shoe manufacturers exploring bold and vibrant color choices, like pastels, can differentiate themselves in the market and attract attention.
3. Design Consulting - Design consultants helping brands break free from traditional color stereotypes and embrace bolder choices can provide value to forward-thinking fashion companies.