If you love the luxury products of Manhattan-based shop Partners & Spade but can’t afford the hefty price written on the tag, then the shop has a solution. Realizing that times are tough, Partners & Spade still wants you to be able to have that antique globe you’ve been eying up and down, and they’ll sell it to you for only 99¢ ... or at least a Polaroid of it anyway.
That’s the concept behind this creative new gift service offered by the boutique. We’ve all seen that present that would just be perfect for someone we know, but then flipped the tag and realized that it’s way out of our price range. Well now, for less than a buck, we can still gift those intentions. Partners & Spade allows buyers to shop for all its higher priced items without hurting the wallets, after all, it’s the thought that counts.
Photographic Gift Replacements
Partners & Spade Offers the Best Presents for Under a Dollar
Trend Themes
1. Affordable Luxury Gifts - Opportunity for companies to offer creatively packaged affordable versions of their luxury products, such as Partners & Spade's photographic gift service
2. Low-cost Gift Solutions - Opportunity for companies to offer alternative low-cost gift solutions for consumers who may not have the budget for traditional luxury gift items
3. Virtual Gift Services - Opportunity for companies to provide virtual gift services, such as Partners & Spade's Polaroid of higher priced items, as a thoughtful and entertaining gift option
Industry Implications
1. Luxury Retailing - Companies providing luxury retail products can offer creatively packaged affordable versions of their products as shown by Partners & Spade
2. Corporate Gifting - Companies in corporate gifting industry can offer low-cost alternative solutions for their clients and customers
3. E-commerce - E-commerce companies can offer differentiated virtual gift services, such as Partners & Spade's Polaroid of higher priced items, for their customers