The Parkinson's NSW ad campaign attempts to illustrate just how hard it is to live with this nervous system disease. As motor skills degenerate, simple actions become near impossible to execute. As the images in the Parkinson's NSW ad campaign show, climbing the stairs might as well be climbing a mountain while unlocking a door is as hard as breaking into a safe.
Conceived and executed by the JWT ad agency branch based in Sydney, Australia, the Parkinson's NSW ad campaign may illustrate who "simple is made hard," but it also states how "helping is easy." It encourages people to donate in an effort to make a difference for those suffering from the debilitating and discouraging disorder.
Daunting Disease Campaigns
The Parkinson's NSW Ad Shows How Simple Actions Become Extremely Hard
Trend Themes
1. Nervous System Disease Awareness - Disruptive innovation opportunity: Develop new ways to raise awareness and educate the public about nervous system diseases and their impact.
2. Assistive Technologies - Disruptive innovation opportunity: Create innovative technologies to assist individuals with degenerative motor skills in performing daily activities.
3. Community Support Campaigns - Disruptive innovation opportunity: Establish community-driven campaigns and platforms that bring together resources and support for individuals affected by diseases like Parkinson's.
Industry Implications
1. Healthcare - Disruptive innovation opportunity: Collaborate with healthcare professionals to develop new treatment options and supportive resources for individuals with nervous system diseases.
2. Advertising and Marketing - Disruptive innovation opportunity: Create impactful and empathetic ad campaigns that raise awareness and inspire action for diseases like Parkinson's.
3. Technology - Disruptive innovation opportunity: Engineer assistive technologies that enhance the quality of life for individuals with degenerative motor skills caused by neurological disorders.