Not everyone is born with a green thumb, but Park Seed packaging encourages even amateur planters to give growing another go. This particular project was conceived as a response to a fairly open university assignment, with which graphic design student Devi Natalia invented a brand identity for a seller of citrus seeds.
In order to establish a stronger rapport with the apathetic consumer, a small flower pot was included with the kit to make the activity appear easier. This little bowl can be placed on the window sill and tended to effortlessly thanks to its manageable size and convenient location.
But to first intrigue the customer at the store, a unique hexagonal box was designed as the Park Seed packaging, to contain the round receptacle and the high quality lime seeds inside.
Hexagonal Seedling Branding
Park Seed Packaging Appeals to Budding Home Gardeners
Trend Themes
1. Elevated Packaging Design - Creating unique and visually appealing packaging designs that capture consumers' attention and differentiate products on the shelf.
2. Inclusive Branding - Developing brand identities and marketing strategies that cater to a wider range of consumers, including beginners and amateurs in a particular industry.
3. Convenience-oriented Product Bundling - Combining products and accessories in a single package to enhance the user experience and simplify the adoption process for customers.
Industry Implications
1. Graphic Design - Opportunity for graphic designers to create innovative and eye-catching packaging solutions that enhance consumer engagement and product appeal.
2. Home Gardening - Potential for the home gardening industry to attract and retain novice gardeners by offering user-friendly products, such as inclusive seedling kits with convenient packaging.
3. Retail - Disruptive retail opportunities to incorporate packaging designs that not only protect and showcase products, but also serve as additional value-added components to attract and retain customers.