With the 2010 Olympics right around the corner, ParkLife has teamed up with the Vancouver-based fashion house Aritzia to bring fashionable and fun merchandise. While the ParkLife products are super sporty, they still bring a sense of style which is what Aritzia is all about.
Aritzia won the bid to become an official licensee which means it can produce Olympic-branded women’s apparel in exchange for royalty payments to Olympic organizers. The line includes zip-ups, hoodies, tee-shirts and canvas bags.
Designer Olympic Fashion
Aritizia Stores Heat Up With ParkLife 2010 Olympic Fever
Trend Themes
1. Sporty Fashion - The trend of blending sportswear with fashion offers opportunities for designers to create stylish athletic apparel.
2. Collaborative Branding - Partnering with event organizers to create branded merchandise opens up possibilities for designers and brands to reach new audiences.
3. Functional Fashion - The demand for clothing that combines functionality and style provides a chance for designers to innovate and create practical yet fashionable apparel.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore collaborations with event organizers to capitalize on the demand for trendy merchandise.
2. Sports Apparel - The sports apparel industry can incorporate elements of fashion into their designs to cater to consumers seeking stylish athletic wear.
3. Licensing and Merchandising - The licensing and merchandising industry can work with designers and brands to create official event-branded products, providing revenue opportunities.