Paris Hilton's 4th Fragrance

Party girl, socialite and trend-setter Paris Hilton will launch a new fragrance in October inspired by the famous dance-hall girls of the Moulin Rouge. Appropriately called Can Can Paris Hilton, this will be her fourth women's fragrance after Paris Hilton, Just Me, and Heiress.

Implications - This fragrance by socialite and entrepreneur Paris Hilton is designed with a burlesque dancer theme. Celebrity fragrances typically embrace an emotion or iconic aesthetic to appeal to consumers who wish to embody that vibe. Designers can take advantage of this market by identifying emerging hobbies and interests in the mainstream, infusing these ideas into a fragrance and using a memorable watchword for marketing purposes.