From the Paris Auto Show Q & A, Audi officially announced they were working on an electric car. Speculation that the new electric car would be based on the Audi A1 was quashed; it looks like the Volkswagen UP! which was shown in Frankfort in 2007 will be the platform for the new Audi electric.
Implications - The amount of eco-conscious consumers in the market is rapidly increasing, causing companies of all kinds to find ways to incorporate environmental concerns in their products. Thus, recycled materials in clothing and electric cars are more common than ever, with even the most luxury-based automotive companies looking to get a piece of the pie.
German Electric Cars
Audi Leaks Details at Paris Auto Show 2008
Trend Themes
1. Electric Cars - There is a growing trend in the auto industry towards the development of electric cars, calling for new and innovative ways to produce and promote eco-friendly vehicles.
2. Eco-conscious Consumers - As the number of eco-conscious consumers grows, companies must shift their focus towards environmentally-friendly practices and make efforts to incorporate these concerns into their products.
3. Luxury Green Products - High-end companies are now producing luxury green products, such as electric cars, to meet the growing demand for environmentally-conscious products in all areas of the market.
Industry Implications
1. Automotive - The automotive industry must focus on designing and producing environmentally-friendly vehicles that cater to the needs of eco-conscious consumers and meet emission regulations.
2. Fashion - The fashion industry must shift towards more sustainable and eco-friendly practices by incorporating recycled materials into clothing and reducing waste in their manufacturing processes.
3. Technology - The technology industry has a significant role to play in the development of green products and must find new ways to innovate eco-friendly technology and promote sustainability in all areas of the market.