With over half of young people living at home with a parent (a figure that increased over the pandemic, with many moving back home to save money), many are finding it difficult to date. ORBIT gum is helping these folks by "babysitting" their parents with the ORBIT Parent Sitter Pack — "a perfectly curated package of at-home activities to keep nosy parents out of your love life."
"From eggplant emojis to late-night 'U Up?' texts, daters have enough to stress about when it comes to navigating the dirty world of dating," said Sally Tran, senior brand manager, ORBIT Gum. "With so many young adults moving back home, it adds a whole new layer of difficulty to landing those seemingly elusive, clean dates. That's why ORBIT is doing what we can to give our fans everything they need to navigate the twists and turns of dating in 2020."
The ORBIT Parent Sitter Pack includes plant deliveries, subscriptions to cooking classes, and even streaming services to keep parents occupied and give the "adult children" time to date in peace. From now until November 2nd, fans can tweet @OrbitGum explaining why they need a parent sitter for their next date using #OrbitParentSitter and #Sweepstakes for a chance to win the ORBIT Parent Sitter Pack.
Gum-Brand Parent Babysitting Ads
ORBIT Gum is Helping Those Living At-Home Date Without Mom & Dad
Trend Themes
1. Dating at Home - Disruptive innovation opportunity: Develop innovative solutions that help individuals living at home with parents to comfortably and confidently navigate the world of dating.
2. Parent Sitter Services - Disruptive innovation opportunity: Create specialized services or products designed to provide entertainment and occupy parents, allowing their adult children to have uninterrupted dates.
3. Remote Dating Activities - Disruptive innovation opportunity: Explore and develop unique activities that can be done remotely for individuals looking to maintain a dating life while living with their parents.
Industry Implications
1. Dating Apps - Disruptive innovation opportunity: Integrate features or services that specifically address the challenges faced by individuals living at home with parents in the dating app industry.
2. Subscription Boxes - Disruptive innovation opportunity: Create subscription boxes tailored to entertain parents, providing a convenient solution for adult children who want uninterrupted dating experiences.
3. Online Streaming Platforms - Disruptive innovation opportunity: Collaborate with streaming services to curate and offer content that keeps parents entertained and occupied, enabling adult children to focus on their dating lives.