For the upcoming Vancouver 2010 Paralympic Winter Games, BBDO has created a campaign for the Canadian Paralympic Committee using athletes like Ray Grassi and Stephanie Dixon to promote inspiration. Ray Grassi won gold in sledge hockey in the 2008 world championships and Stephanie Dixon is a multiple medalist for the Para-Olympics in Sydney.
Each Paralympics ad invokes pride as you watch these athletes overcome their physical disabilities with the power of their spirit. Remember, that the Vancouver games aren’t over just yet--there is still so much more to watch!
Stirring Paralympics Ads
Ray Grassi and Stephanie Dixon are Inspiring in the Campaign by Bbdo
Trend Themes
1. Paralympics Advertising - Creating campaigns that embrace the athleticism of disabled athletes can empower an audience and challenge preconceptions.
2. Athlete Endorsement - The use of established athletes in advertising campaigns can create a sense of authenticity and authority, increasing brand trust and loyalty.
3. Inclusive Marketing - Embracing diversity and inclusivity in advertising and branding can expand an audience and create greater social impact.
Industry Implications
1. Sports Advertising - Encouraging brands and organizations within the sports industry to increase representation for disabled athletes can generate a positive impact on society and company image.
2. Marketing and Advertising - Integrating inclusive campaigns that prioritize diversity and representation can broaden audience engagement and open opportunities for new markets.
3. Public Relations - Partnering with disabled athletes to promote enfranchisement and challenge societal norms in advertising can support public relations campaigns and highlight the values of a brand or organization.