Parachute is a home goods brand known for its comfortable fabrics and minimally stylish designs -- now, the brand is extending into loungewear with the announcement of Parachute apparel, which is set to provide the same comfort as its fan-favorite bedding and bathrobe.
Made with 100% cotton, these designs were created with comfort in mind and according to the brand, feel like you're taking the comfort of your bed around the house with you. The collection features two-piece sets that arrive in three colorways. Created to elicit a vintage aesthetic, these sets are sure to keep one looking stylish while lounging. The available colors include burgundy, gray and blue.
The sets are available online for $149.
Vintage-Inspired Cotton Lounge Sets
Parachute's Apparel Offers Cotton Lounge Sets in 3 Colors
Trend Themes
1. Vintage-inspired Lounge Sets - Brands can create vintage-inspired loungewear to offer comfort, style, and versatility to customers.
2. Home Goods Brands Extending Into Apparel - Home goods brands who have loyal customer bases can leverage this and offer comfortable and stylish apparel to their customers.
3. Minimally Stylish Designs - Brands can adopt a minimalist approach to design to offer customers timeless and versatile loungewear that can be worn both indoors and outdoors.
Industry Implications
1. Home Goods - Home goods brands can leverage their knowledge of comfort and textile creation to develop stylish, comfortable loungewear for customers.
2. Fashion - Fashion brands can explore lounge sets as a new revenue stream and offer customers comfortable, yet stylish, options.
3. E-commerce - E-commerce retailers can expand their product range by including comfortable loungewear in their collections, which can offer customers a complete shopping experience.