Artistic label paq launched its very first apparel collection entitled 'primary paq.' paq is on the rise after receiving major attention this past NBA All-Star Weekend as rapper Kendrick Lamar publicly supported the label. paq is a conceptual creative agency that focuses on all things art, highlighting a multi-disciplined artistic force. To further push its vision, paq crafted its first line of clothing with classic silhouettes including outerwear pieces, sweatpants, hoodies, t-shirts and accessories.
The color palette of the new primary paq debut collection mainly boasts primary colors of red, blu, and yellow, but also has some gray tones as well. The item that is most notable is the red pullover sweater as it first captivated attention when worn by Kendrick Lamar during the NBA All-Star Weekend.
Artistic Multidisciplinary Apparel
Creative Agency 'paq' Debuted Its First Apparel Collection
Trend Themes
1. Artistic Multidisciplinary Fashion - paq's debut apparel collection showcases the growing trend of merging art and fashion, creating disruptive opportunities for multidisciplinary artists and designers.
2. Celebrity Endorsement in Fashion - The support from Kendrick Lamar highlights the trend of celebrities endorsing emerging fashion labels, opening up opportunities for brand collaborations and increased brand exposure.
3. Primary Color Palette in Fashion - The primary colors of red, blue, and yellow featured in paq's collection signify a trend towards bold and vibrant color choices, creating opportunities for designers to experiment with unconventional color combinations in their designs.
Industry Implications
1. Fashion - The fashion industry can explore new avenues of collaboration with artists and leverage celebrity endorsements to gain popularity and expand their customer base.
2. Creative Agency - Creative agencies can capitalize on the trend of multidisciplinary art and fashion by offering specialized services, such as art direction and brand collaborations, to fashion brands seeking unique and artistic experiences for their customers.
3. Celebrity Brand Endorsement - The trend of celebrity endorsement in fashion presents opportunities for brand management agencies to connect emerging designers with influential celebrities, creating mutually beneficial partnerships that drive brand growth and recognition.