10 artists were commissioned to create 30 original art work using just paper napkins to promote Robert Harris Coffee Roasters, New Zealand’s largest coffee brand. All the art pieces were mounted in successive bus shelters on Queen Street, Auckland as a free outdoor gallery for commuters to enjoy. The artists were amazingly creative - each piece was truly unique.
The campaign is called "Every break should be inspirational" and was the brainchild of DraftFCB. Some of the participating artists included Martin Popplewell, Dean Tercel, Hayley King and Mary Louise Browne. Once the exhibition is over, the original art work will be auctioned off for the Robert Harris Inspiration Grant.
Paper Napkin Art
Bus Shelter Coffee Ads
Trend Themes
1. Paper Napkin Advertising - Using paper napkins as a unique medium for advertising presents an opportunity for innovative marketing campaigns.
2. Free Outdoor Galleries - Creating pop-up art shows in public spaces, such as bus shelters, presents an opportunity for disrupting traditional art exhibition venues.
3. Artistic Brand Collaborations - Collaborating with artists to create unique and attention-grabbing art pieces as a way to promote a brand presents an opportunity for disruptive marketing strategies.
Industry Implications
1. Advertising - Advertising agencies can incorporate unique mediums to create more compelling and memorable advertisements.
2. Art - The integration of art and advertising can create a disruptive marketing approach that appeals to a wider audience.
3. Coffee - Coffee brands can leverage artistic collaborations to promote their products in a creative and effective way.