The Barneys New York ‘Paperclip Money Clip’ builds on a school theme, with a new luxurious twist. The authentic paper clip has been a go-to for students and office employees alike, and are generally sold in bulk at a low price. This take on the paperclip is being sold on the market for $85 US, in part due to its sterling silver structure.
The 3.5" x .5" design is meant to accommodate dollar bills and bank cards, and those who are willing to make the investment will need to possess one or the other. This coiled style has yet to be seen among money holder styles, and furthers the uncommon nature of this school supply-turned-cash-holder motif. The Barneys New York brand has yet again proved its affinity for opulent wares.
Pricey Paper Holders
The 'Paperclip Money Clip' is Over the Top
Trend Themes
1. Luxury Everyday Items - The trend of creating everyday items with luxurious materials and design creates opportunities for businesses to tap into high-end niche markets.
2. Novelty Money Holders - The trend of creating creative and unique money holders opens up opportunities for brands to market to consumers who desire functional yet interesting products.
3. Redefining Office Supplies - The trend of taking ordinary office supplies, like paperclips, and turning them into luxury items creates opportunities for brands to innovate and disrupt the market.
Industry Implications
1. Fashion and Accessories - The luxury everyday items trend creates opportunities for fashion and accessory brands to expand their product offerings and tap into niche markets.
2. Gifts and Novelties - The novelty money holder trend creates opportunities for gift and novelty companies to create fun and unique products that target consumers who are looking for creative and functional products.
3. Office Supplies - The redefining office supplies trend presents opportunities for office supply companies to innovate their product offerings and expand into new markets by creating luxury versions of common office supplies.